Hook or Crook Cellars Strengthens Wine Production with Two Key Hires – wineindustryadvisor.com

Lodi, Calif. – Sept. 27, 2021 – Hook Or Crook Cellars has announced the addition of two team members to its Lodi, Calif.,-based wine production and leadership teams – Noel Basso as head winemaker and Amy Aguilera as director of operations. Both embody the “by hook or crook” company philosophy of relentless spirit to create impressive yet affordable wine.
Noel Basso – Head Winemaker
A California native, Noel Basso has more than 18 years of winemaking experience, including overseeing barreling programs, harvesting scheduling and cellar operations, and maintaining quality consistency across wine profiles.
“Noel constantly impresses me,” said Allen Lombardi, president of Hook Or Crook Cellars. “He has incredible knowledge of both grape and oak character, and a profound appreciation for California vineyards. He’s a magician and perfectionist with blending, aging and fining.
“I am extremely proud of the Hook Or Crook Cellars Field Blend and Cabernet Sauvignon that Noel has created plus the four new varietals that we are launching this fall. His ability to understand production and blending nuances to create our desired profiles is what we were looking for to significantly grow the brand.”
Most recently, Basso was director of winemaking for Oak Ridge Winery, also in Lodi, Calif. His other senior-level winemaking experience includes time with The Wine Group (GSV Soledad, Almaden-Madera and Golden State Vintners) and Constellation Brands (Mission Bell Winery). He earned a bachelor’s degree in food science and enology from California State University.
Basso lives in Lodi, where his fiancee will join him after their November wedding.
Amy Aguilera – Director of Operations
As a result of Hook Or Crook Cellars’ significant growth over the past two years, Lombardi looked to strengthen its winery operations with a critical thinker who possessed a strong understanding of production and fulfillment, and the steps in between.
Lombardi created the leadership role and hired Amy Aguilera as director of operations, and she quickly began contributing in meaningful ways.
“Amy has eagerly learned the intricacies of the wine business and has already implemented processes to help streamline our operations,” Lombardi said. “She thinks quickly and creatively solves problems, keeping quality control and efficiencies top of mind.
“Her field-to-consumer experience is a tremendous asset as we grow Hook Or Crook Cellars and future brands,” Lombardi continued. “Amy is the business leader we need to help fuel our long-term growth.”
Aguilera’s food and beverage career was influenced at a young age by one of her high school teachers in Salinas, Calif., who showed her the many ways – beyond farming – that agriculture influences our world. Aguilera found her calling in agribusiness, specifically in food and beverage inventory and planning.
Most recently, Aguilera was planning manager for California’s George Chiala Farms Inc., where she managed capacity planning and scheduling of ten food processing lines in two facilities.
Prior to that, she was the operations services manager for OLAM Spices & Vegetable Ingredients Inc. in Modesto, Calif. There, she served as the supply chain liaison between field operations, sales, customers and manufacturing. She also oversaw crop planning for 12 commodities, managed all inbound and outbound transportation, and led the warehousing teams.
Amy and her husband, Jeff, reside in Lodi, along with their two youngest children.
About Hook Or Crook Cellars
Based in Lodi, Calif., Hook Or Crook Cellars is a wine producer known for its impressive and consistent profiles at an affordable price. A Thomas Allen Wine Estates brand, Hook Or Crook Cellars was founded in 2019 and lives up to its name with a daring and creative determination to make highly-ratedCalifornia-appellated wines that are easy to drink and under $12/bottle. For more, follow @HookOrCrookCellars on Facebook and Instagram, and visit HookOrCrookCellars.com.

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