High-octane fun: Family entertainment center opens in former FLORIDA TODAY press room – Florida Today

Walking through the doors of Route 7 Adrenaline Warehouse, visitors are greeted by a sleek sports car hanging above 20,000 square feet of specially built, pristine race track. Electric go-karts zip by with a whoosh.
“For competitive go-kart folks, it’s a true test of their driving skills,” said owner Kevin Saltsman. “We wanted to anchor everything around this big attraction.”
That’s saying something for a family-friendly entertainment center filled with big attractions.
Around the corner from the race track, through a sea of arcade games and past the ninja course, is “Ballistics,” a three-story playground filled with balls and air cannons. Overhead, agile guests climb through an elevated ropes course.
And that’s before you even get to the laser tag arena, where competitors play as the zip line swoops overhead.
“They launch and swing right through here,” laughed co-owner Lori Saltsman. “It really is cool.”
Route 7 Adrenaline Warehouse is located in FLORIDA TODAY’s former press building. In addition to the go-karts and laser tag, inside the 60,000-square-foot space there’s also miniature bowling, e-sports and a multi-sensory interactive “XD Dark Ride” theater.
Longtime Brevard residents, Kevin and Lori Saltsman have never owned a business like this before. Kevin was an electric utility contractor, and Lori had a career as a character casting director at Disney World.
Route 7 Adrenaline Warehouse is a dream five years in the making. “Several years ago, we talked about building a business that could truly be family run,” said Kevin. 
“We started kicking around ideas of a family entertainment center. It started with the idea of a trampoline park, and it kind of just morphed into this bigger facility.”
Although Route 7’s goal is to become a premier entertainment venue, the first priorities are safety and service.
“Obviously there are inherent risks in in participating in these types of activities,” said Lori. “That’s important to us, and we train our employees to be very safety conscious.”
For many of the staff, this job may be the first time they’ve worked in guest services. The Saltzmans see that as an opportunity to teach responsibility.
 “We’ve enjoyed that very much in this process,” said Lori. “That’s part of the reason we picked this industry, is because of the impact that we could potentially make in a positive way. Not just on our guests, but on our team members.”
Centrally located in Brevard, visitors across the county from Titusville to Palm Bay and the beachside communities are within easy driving distance.
“It’s perfect,” Kevin said. “You’ve got A1A north and south, US1 north and south, I95 north and south, and Pineda tying it all together,”
The word “Warehouse” in the name is an homage to the building’s history.
“It’s because this was an old warehouse that we reconstructed,” Lori said.
In fact, the facility occupies the massive former press room of FLORIDA TODAY, custom built in 1986. The presses are gone, making way for the laser tag arena, but the original concrete floors and the high industrial ceiling evokes the building’s storied past.
“Folks who have been around long enough, we just say we’re in the old FLORIDA TODAY building,” Kevin said. “Everybody knows where that is.”
There’s also a dining area that serves burgers, wraps, salads, subs and more.
“Parents are excited because there’s real food, not just popcorn and chips,” said Lori. “They can actually have a meal that’s delicious, and have a beer or a glass of wine. They like that, and feel like they can watch their kids from here.”
There will be a grand opening celebration to officially launch the business at 5:30 p.m. Friday. A ribbon cutting ceremony will be followed by face painting, balloon art, prizes and giveaways.
“We want to entertain everybody, all ages,” Lori said. “At the end of the day, the way I look at this is we’re in the business of making memories.”
Grand opening: Friday, Oct. 22 at 5:30 p.m.
Where: 1 AAR Way, Suite 102, Rockledge
Attractions: Go-karts; ropes course; ninja course; laser tag; e-sports, mini bowling, arcade and more.
Tickets: Range from $7 to $44.95. Pricing depends on selected activities.
Info: 321-978-7223
On the web:  route7entertainment.com
Facebook: @route7adrenalinewarehouse
Instagram: @route7adrenalinewarehouse
Christina LaFortune is the Entertainment and TgIF Editor at FLORIDA TODAY. Follow her on Facebook at facebook.com/christinalafortune, on Twitter at @lafortunec, or send her an email at [email protected].
Whether you’re interested in music, theater, festivals or other local entertainment, FLORIDA TODAY has got you covered. Support local journalism by subscribing at cm.floridatoday.com/specialoffer.


Leave a Comment

Your email address will not be published. Required fields are marked *