Christmas 2021: The top toys already out of stock at Amazon, The Entertainer and Argos, revealed – iNews

Parents face a scramble to snap up Christmas presents after i analysis found major retailers have already sold out of some of the toys and games tipped to be the most popular of the season.
While stock levels will fluctuate between now and 25 December amid ongoing supply chain issues in the UK, coveted toys are already listed as out of stock at leading retailers including The Entertainer and Argos as well as ecommerce titan Amazon.
One leading retailer is braced for a rise in abusive customers this year and has expressed fears that stressed parents will lash out at workers over shortages
Today the UK toy industry unveils its 2021 Dreamtoys list – the 12 toys and games that retailers predict will be the biggest hits of the year – but nearly half of the selection are already unavailable online at one or more of the country’s largest chain retailers.
i checked online availability of all 12 toys at five leading retailers: The Entertainer, Smyths, Argos, Hamleys and Amazon. 
One of the top picks, an interactive doll based on a character from a popular YouTube series, was out of stock at three of the five retailers. The CoComelon Deluxe JJ Interactive Doll, which retails for £39.99, was unavailable at The Entertainer, Smyths and Argos, while Hamleys did not stock the doll online at all. Amazon was the only retailer with availability. 
Another hotly tipped item, a soft toy Pikachu – a character from the Pokémon franchise selling for around £14 – was not available for home delivery at any of the online retailers visited. The Pikachu plush was out of stock at Amazon, Smyths and Argos, and neither the Entertainer nor Hamleys stocks the product. It was available for store pick-up from some Argos branches. 
Amazon, which many consumers have come to rely on for its swift delivery times, had sold out of a further two items – Mattel’s Jurassic World Slash ‘N Battle Scorpios Rex Dino Escape set, which has an RRP of £31.99, and a £44.99 Lego Boba Fett Starship, bound to be at the top of many Mandalorian fans’ wishlists.
Gary Grant, chair of the Dreamtoys committee and founder and executive chairman of The Entertainer, said firms were experiencing “challenges” in securing stock as a result of the international shipping crisis and nationwide HGV driver shortage.
Alan Simpson, managing director at the chain Toytown, which focuses mainly on physical sales and has run out of two of the Dreamtoys picks, said of the supply chain issues: “Toys are flowing but not in the volumes we’d like to see.” 
Mr Simpson added that parents unable to obtain their “plan A” gift this year would definitely be able to find other toys from the same manufacturers as a “plan B or a plan C” that he hoped would keep their children happy. 
“The last thing we want to do is promote toys that are just not available. It becomes a nightmare,” he said. 
The retail boss also expressed fears that het-up parents unable to find the toys they want may take out their frustration on shop staff. 
“As retailers we expect to see a bit more aggression [this Christmas]. Shop workers are there to help people, they are certainly not there to be abused,” he said. 
“The shop worker is not storing stuff out back because that gives them some sort of thrill. Our work is putting smiles on children’s faces.” 
Tom Ironside, director of business and regulation at the British Retail Consortium, urged customers to “be respectful and considerate to shop staff and other customers” this Christmas.
“Retailers are doing everything they can to continue offering customers the choice and availability required throughout the industry’s busiest period,” Mr Ironside said.
“Retail staff are working hard in the lead up to Christmas to ensure shelves are stocked and customers can purchase the presents they want.”
All rights reserved. © 2021 Associated Newspapers Limited.

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